This Contest is in no way sponsored, endorsed or administered by, or associated with Instagram. You understand that you are providing your information to Conopco, Inc. d/b/a Unilever. and not to Instagram. The information you provide will only be used in the event you are determined the "Grand Prize Winner" (as defined below).

  1. CONTEST PERIOD: The Klondike Hometowns Contest ("Contest") starts at 12:00 a.m. Eastern Time ("ET") on June 21, 2023 and ends at 11:59 p.m. ET on July 16, 2023 ("Contest Period").

  2. ELIGIBILITY: Open to legal residents of the 50 United States and the District of Columbia, 18 years of age or older as of date of entry. Employees of Conopco, Inc. d/b/a Unilever (the "Sponsor"), Don Jagoda Associates, Inc. ("Administrator"), their respective affiliates, parents, subsidiaries, divisions, suppliers, distributors and advertising, promotional and judging agencies (collectively, the "Sponsor and its Administrators"), and its affiliates and each of their respective employees, shareholders, directors, officers, members, assigns and agents and their immediate family members and/or those living in the same household of each are not eligible to participate or win. Void where prohibited by law. Contest is subject to all applicable federal, state and local laws.

  3. HOW TO ENTER: During the Contest Period, you may enter on your web-enabled mobile device using the Instagram application (the "Site") by posting a photo or video on your feed (in 90 seconds or less) tagging and following @klondikebar and using the hashtag #WWYDHometownContest. Entrants will need to enter with three (3) or more of their family, friends, or neighbors submitting their "What Would You Do?": Hometown Edition challenge (the "Submission") to receive one (1) entry (the "Entry"). Your Submission must be uploaded in accordance with the Instagram Terms of Use ( You must have a non-private Instagram account to enter and have your account privacy setting set to "Off". Potential winner may be required to show proof of being the authorized account holder of the Instagram account associated with the Entry. Limit one (1) Entry per Entrant. You may be part of another group that submits a unique Entry but either you or another Entrant must submit that Submission noting that there is still a limit one (1) Entry per Entrant. Members of the same group cannot submit the same Entry. Entries in excess of that limit will be disqualified if discovered by Sponsor. The person uploading the Entry will be deemed the entrant (the "Entrant"). If there is a dispute as to the identity of an Entrant, the Entrant will be deemed the authorized account holder of the Instagram account used for entry, as long as such person is otherwise eligible in accordance with these Official Rules. "Authorized account holder" of an Instagram account is defined as the person who is responsible for joining Instagram and who manages the e-mail address associated with the account. Any Entry not in compliance with the above and which does not meet the other requirements of these Official Rules will be disqualified. Participation is subject to disqualification of all Entries, if Sponsor and its Administrators discover that multiple accounts are used by the same person. As applicable, normal Internet/phone access and usage/data charges imposed by Entrants' online/mobile service will apply.

    Inspiration Guidelines - Need challenge inspiration? Show us your creativity:

    • Form an acapella group and remix the Klondike "What Would You Do" jingle

    • Get your office to play jump rope with a chain made of paper clips

    • Build a fun obstacle course to venture through

    • Hula hoop in sync for 90 seconds


    • Entry must not risk injury or harm for yourself, or for others.

    • Entrant must obtain written permission from each person appearing in the Entry (who must be 18+ or if the child/ward of the Entrant, you are signing on their behalf) granting the rights to Sponsor described in these Official Rules, and will make written copies of such permissions available to Sponsor upon request.

    • Entry must include the required hashtag.

    • Entry must be original and any text contained in Entry must be in English.

    • Entry should not violate or infringe any third-party copyright, trademark, trade dress, or other proprietary right of any entity or person (living or deceased), including but not limited to rights of privacy, publicity or portrayal in a false light.

    • Entry must not violate any law or regulation.

    • Except for items owned by Sponsor, Entry should not reference any commercial/corporate advertising, including but not limited to corporate logos, brand names, slogans, political, or religious statements, or be otherwise objectionable, as determined in Sponsor's sole discretion. Sponsor reserves the right to blur or black out any infringing material, in their sole discretion.

    • Entry must not include any commercial solicitation or promotional materials, websites, contact information or personally-identifiable information (e.g., first or last name, address, phone number, place of work, email address, etc.).

    • Any Entry deemed inappropriate or unsuitable, in Sponsor's sole discretion, will be disqualified and may be deleted.

    • Entry must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.

    • Entry cannot defame, misrepresent or contain disparaging remarks about Sponsor, the Released Parties (defined below), or their respective products and services, or other people, products or companies.

    • Entry must not contain content that is false, inaccurate, or misleading.

    • Entry must not include references to any activity that Sponsor deems to be, in their sole discretion, lewd or indecent.

  4. ENTRY REQUIREMENTS: By entering, you agree to waive any rights you may have to the Entry submitted. The Entry, or portion thereof, may not contain obscene, profane, lewd, defamatory or inappropriate content, or be disparaging to Sponsor, as determined in Sponsor's sole discretion. Entries must be in keeping with Sponsor's image and may not be offensive, as determined by Sponsor in its sole discretion, nor can it defame or invade publicity rights or privacy rights of any person, living or deceased, or otherwise infringe upon any person's personal or proprietary rights. Entrants may not copy or otherwise plagiarize the Entry from any source. All Entries must be the sole, original work of the Entrants. Entries become the property of the Sponsor and will not be acknowledged or returned. Entrants and Grand Prize Winner acknowledge and agree that their Entries become the property of the Sponsor, which thereby has the right to edit, adapt, modify, reproduce, promote and otherwise use Entries in any way it sees fit. Instagram is not affiliated with this in any way and is not responsible for the administration of the Contest or the awarding of the prize. No endorsement or approval of Contest by Instagram is expressed or implied. Automated, script, macro or robotic Entries submitted by individuals will be disqualified. Entries may be posted on the Sponsor's social media sites, and may be posted on other websites, in Sponsor's sole discretion. Any Entry not in compliance with the above and which does not meet the requirements of these Official Rules will be disqualified.

  5. JUDGING: All Submissions will be judged by Sponsor-selected judges ("Judges") on or about July 19, 2023, based on the following criteria: Group Participation: Exemplifies a sense of community and includes at least 4 total participants (40%); Creativity: Showcases your out of the box thinking, originality and unique ideas (40%); Klondike Spirit: Incorporates Klondike brand identify, including: WWYD jingle, product, brand colors, polar bear mascot, etc. (20%) (collectively, the "Judging Criteria"), to determine one (1) Grand Prize winner ("Grand Prize Winner"). Any tied Submissions will be re-judged by the judges based 100% on Creativity. Judges' decisions are final with respect to all matters relating to the Contest. By participating, Entrants agree to the Official Rules and the decisions of the Judges, which shall be final and binding in all respects.

  6. GRAND PRIZE AND APPROXIMATE RETAIL VALUE ("ARV"): Grand Prize (1): An exclusive Block Party celebration for the winner's hometown ("Celebration") and the opportunity to be on Klondike Bar Limited-Edition packaging that honors their hometown ("Opportunity") (ARV: Up to $5,000). All federal, state and local taxes are the sole responsibility of Grand Prize Winner. Grand Prize is non-transferable and no substitution is allowed except by the Sponsor. All details of the Celebration will be in Sponsor's sole discretion, including venue and date/time. Sponsor will work with the Grand Prize Winner to coordinate all details. The Opportunity is at the Sponsor's sole discretion. All attendees of the Celebration (or parent/legal guardian on behalf of a minor attendee) may be required to sign a release form prior to attendance or at time of Celebration in order to attend the Celebration.

    Potential Grand Prize Winner understands and agrees that, as a condition of being awarded the prize, Grand Prize Winner may be subject to a background check at the sole discretion of Sponsor; failure to comply may result in disqualification and forfeiture of prize. In addition, at the discretion of the Sponsor, potential Grand Prize Winner may be disqualified: (a) if charged with or convicted of a felony or misdemeanor; (b) if Sponsor determines, in its sole discretion, that awarding the prize to such individual may reflect unfavorably on the Contest or Sponsor; (c) if they are not eligible to receive the prize based on the eligibility requirements set forth in these Official Rules; (d) if Sponsor determines that they have failed to comply with these Official Rules in any way; or (e) if they refuse to or cannot accept the prize for any reason. Potential Grand Prize Winner's social media profiles must be in keeping with the Sponsor's image or they may be disqualified, in Sponsor's sole discretion.

  7. GENERAL: The Site's computer timestamp is the official timekeeper for purposes of this Contest. Potential Grand Prize Winner will be initially notified by direct message on Instagram and will be required to follow the instructions outlined in the direct message within twenty-four (24) hours of notification attempt or Grand Prize will be forfeited and an alternate Grand Prize Winner will be determined. Potential Grand Prize Winner will then be required to electronically sign and return, a Declaration of Eligibility and Liability Release, and except where prohibited, publicity release and assignment of rights ("Declaration") within three (3) days of notification in order to be confirmed as the Grand Prize Winner. All those depicted in the Potential Grand Prize Winner's Entry must also sign and return a release (and agreement to any footage that may be taken at/posted from the Celebration) in the time frame specified (or the Entrant as parent/legal guardian for any minor child depicted) or Entry may be disqualified. If potential Grand Prize Winner fails to return the completed Declaration within three (3) days, Declaration is returned as undeliverable, or the associated releases are not returned in a timely manner, Entrant shall be deemed to be ineligible, the Grand Prize will be forfeited and an alternate potential Grand Prize Winner will be determined and notified as stated above. Grand Prize Winner, all those depicted in Entry and all Entrants and Celebration attendees (or parent/legal guardian for minor attendees), as a condition of entry into the Contest or participation in the prize, agree to release and hold harmless Sponsor and its Administrators, Instagram, each of their respective agencies, parents, subsidiaries, affiliates and each of their respective officers, directors, shareholders, members, employees, agents, assigns, and all others associated with the development and execution of the Contest (collectively the "Released Parties") from and against any and all liability, claims or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with submitting an Entry or otherwise participating in any aspect of the Contest, the receipt, ownership or use of prize awarded or any typographical or other error in these Official Rules or the announcement or offering of the prize. Grand Prize Winner and all attendees (or parent/legal guardian for minor attendees) assume all liability for any injury or damage caused, or claimed to be caused by participation in the Contest or use or redemption of the prize. Acceptance of prize constitutes permission to use Grand Prize Winner's name, likeness, and Submission and any footage that may be taken at the Celebration for promotional purposes (including any possible public relations opportunities) without further compensation except where prohibited by law. By entering, Entrant and all those depicted in Entry accept and agree to be bound by these Official Rules. Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Contest; violates the Official Rules; acts in an unsportsmanlike or disruptive manner; or acts with intent to annoy, abuse, threaten or harass any other person. The Released Parties are not responsible for technical, hardware or software malfunctions, telephone failures of any kind, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled or delayed electronic communications, whether caused by the sender, by any of the equipment or programming associated with or utilized in the Contest which may limit the ability to participate, or by any human error which may occur in the processing of the Entries in the Contest. Entries generated by script or bot are not eligible. Sponsor reserves the right to cancel, terminate or modify the Contest if it cannot be completed as planned for any reason, including but not limited to infection by computer virus, bugs, tampering, unauthorized intervention, technical failures or corruption of any sort. In such event, Sponsor will determine the Grand Prize Winner from eligible Entries received prior to cancellation using the Judging Criteria as outlined above. As a condition of entering the Contest, Entrant agrees that: 1) under no circumstance will Entrant be permitted to obtain awards for, and Entrant hereby waives all rights to claim, punitive, incidental, consequential or any other damages, other than for out-of-pocket expenses; 2) all causes of action arising out of or connected with the Contest, or prize awarded, shall be resolved individually, without resort to any form of class action; and 3) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, but in no event will Entrant be entitled to receive attorneys' fees or other legal costs.

  8. ENTRANTS' PERSONAL INFORMATION: Information collected from Entrants is subject to Sponsor's Privacy Policy, located at


  10. WINNER: For the name of the Grand Prize Winner, available after August 28, 2023, send a stamped, self-addressed envelope by September 11, 2023, to: Klondike Hometowns Contest - Winner, 100 Marcus Drive (Dept. RW), Melville, NY 11747.

  11. SPONSOR/ADMINISTRATOR: The Sponsor of the Contest is Conopco, Inc. d/b/a Unilever, 800 Sylvan Avenue, Englewood Cliffs, New Jersey 07632. The Administrator of the Contest is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, New York 11762.