SWEEPSTAKES OFFICIAL RULES
NO PURCHASE NECESSARY TO ENTER OR WIN.
OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND DISTRICT OF COLUMBIA, 18 YEARS OF AGE OR OVER. INTERNET ACCESS REQUIRED.

This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Twitter or Instagram. You understand that you are providing your information to the Conopco, Inc., d/b/a Unilever and not to Twitter or Instagram. The information you provide will only be used in the event you are selected as a Sweepstakes winner or if you have indicated that you would like to receive additional information from Conopco, Inc., d/b/a Unilever.

  1. Sweepstakes Period: The Burger Route Sweepstakes (the "Sweepstakes") begins April 7, 2016 at 12:00 a.m. Eastern Time ("ET") and ends December 31, 2016 at 12:00 p.m. ET (the "Sweepstakes Period").
  2. Eligibility: Open to legal residents of the 50 United States and the District of Columbia, 18 years of age or older as of date of entry. Employees of Conopco, Inc., d/b/a Unilever (the "Sponsor"), Don Jagoda Associates, Inc., their respective affiliates, parents, subsidiaries, divisions, suppliers, distributors and advertising, promotional and judging agencies (collectively, the "Sponsor and its Administrators"), and its affiliates and each of their respective employees, shareholders, directors, officers, members, assigns and agents and their immediate family members and/or those living in the same household of each are not eligible to participate or win.
  3. There Are Three Ways to Enter the Sweepstakes: There is NO PURCHASE NECESSARY to participate in the Sweepstakes. A purchase does not increase your chances of winning. For a list of participating Burger Route Restaurants in the 50 United States and the District of Columbia, visit BurgerRoute.com, hellmanns.com/burgerroute or bestfoods.com/burgerroute.
    1. VIA THE SWEEPSTAKES WEBSITE: During the Sweepstakes Period, you may enter by visiting BurgerRoute.com, hellmanns.com/burgerroute or bestfoods.com/burgerroute and following the onscreen instructions to complete the registration form and submit a photo of a burger you tried at a participating Burger Route restaurant, along with the restaurant name (optional) and a caption to receive one (1) entry into the corresponding monthly and weekly random drawings only.
    2. VIA TWITTER/INSTAGRAM: During the Sweepstakes Period, you may enter via Twitter.com or, on your web enabled mobile device via the Instagram application (collectively, with the Sweepstakes Website, the "Site") by uploading a photo of a burger you tried at a participating Burger Route restaurant with the name of the restaurant (optional) and the hashtag #BurgerRouteContest (collectively, the "Submission") to receive one (1) entry into the corresponding monthly and weekly random drawings only. If you would like to enter the Sweepstakes without purchasing a burger, you may enter via Twitter.com by sharing the Burger Route Sweepstakes Website (BurgerRoute.com, hellmanns.com/burgerroute or bestfoods.com/burgerroute) with the hashtag #BurgerRouteContest and tagging either @Hellmanns or @BestFoods (the "tag") to receive one (1) entry into the corresponding monthly and weekly random drawings only. Sweepstakes Entry (defined below) must include the hashtag to be eligible and must be 140 characters or less including the hashtag and tag if entering via Twitter (without a burger photo). Your Submission must be uploaded in accordance with the Twitter Terms of Service (https://twitter.com/tos) or Instagram Terms of Use (http://instagram.com/about/legal/terms/). You must have an Instagram account to enter via Instagram have your account privacy settings set to "Off".  You must have a Twitter account to enter via Twitter and have your account settings set to "unprotected" or "public". By including the hashtag in your Submission, you are agreeing to these Official Rules. Potential winners will be required to show proof of being the authorized account holder of the Instagram or Twitter account associated with the Sweepstakes Entry, if entering via Instagram or Twitter.

    Month

    Start Date/Time

    End Date/Time

    1

    4/7/2016 at 12:00 a.m. ET

    4/30/2016 at 11:59 p.m. ET

    2

    5/1/2016 at 12:00 a.m. ET

    5/31/2016 at 11:59 p.m. ET

    3

    6/1/2016 at 12:00 a.m. ET

    6/30/2016 at 11:59 p.m. ET

    4

    7/1/2016 at 12:00 a.m. ET

    7/31/2016 at 11:59 p.m. ET

    5

    8/1/2016 at 12:00 a.m. ET

    8/31/2016 at 11:59 p.m. ET

    6

    9/1/2016 at 12:00 a.m. ET

    9/30/2016 at 11:59 p.m. ET

    7

    10/1/2016 at 12:00 a.m. ET

    10/31/2016 at 11:59 p.m. ET

    8

    11/1/2016 at 12:00 a.m. ET

    11/30/2016 at 11:59 p.m. ET

    9

    12/1/2016 at 12:00 a.m. ET

    12/31/2016 at 12:00 p.m. ET


    Including the name of the restaurant is not required for your entry to be eligible. All entry components submitted and Submissions uploaded (as applicable) shall herein be referred to as (the "Sweepstakes Entry"). There is a limit of one (1) Sweepstakes Entry per person per day, regardless of method of Sweepstakes Entry. For the purposes of this Sweepstakes, a "month" is defined as beginning at 12:00 a.m. ET on the first day of each calendar month and ending at 11:59 p.m. on the last day of each calendar month, except for the first month which begins at 12:00 p.m. ET on April 7, 2016 and the last month, which ends at 12:00 p.m. ET on December 31, 2016. For the purposes of this Sweepstakes, a "week" is defined as beginning at 12:00 a.m. each Sunday and ending at 11:59 p.m. each Saturday, except for the first week which begins at 12:00 p.m. ET on Thursday, April 7, 2016 and ends on Saturday, April 16, 2016 and the last week, which ends at 12:00 p.m. ET on December 31, 2016. Entries will not carry forward to subsequent monthly and weekly random drawings, if any. All Sweepstakes Entries must be completed and submitted by 12:00 p.m. ET on December 31, 2016, to be eligible for the last monthly and weekly random drawing. The person uploading the Sweepstakes Entry will be deemed the entrant (the "Entrant"). If submitting a photo depicting other individuals, you must make the other individuals aware that you are entering a photo on their behalf and attest that the other individuals have agreed that you may submit such photo and you must be the parent/legal guardian of any minors featured in the photo.  In the event of a dispute as to the identity of an Entrant, the Entrant will be deemed the name appearing on the Sweepstakes Entry.  The Sweepstakes Entry must: 1) be complete to be eligible; 2) be the property of the Entrant. Sponsor has the sole discretion to determine whether a Submission qualifies as a Sweepstakes Entry. Any Sweepstakes Entry not in compliance with the above and which does not meet the requirements of these Official Rules will be disqualified. By entering, you understand and agree that your Submission may (in Sponsor's sole discretion) be posted online for consumers to view on Sponsor-selected sites. Sponsor will only be posting select photos (in their sole discretion). Sponsor reserves the right to remove any posted Submissions, in its sole discretion, even if the Submission has already been made available to the public. Participation is subject to disqualification of all Sweepstakes Entries, if multiple accounts are used by the same person. As applicable, normal Internet access and data/usage charges imposed by Entrants' online/mobile service will apply.
  4. Sweepstakes Entry Requirements: By entering, you agree to waive any rights you may have to the Sweepstakes Entry submitted. The Sweepstakes Entry, or portion thereof, must not contain obscene, profane, lewd, defamatory or inappropriate content, or be disparaging to Sponsor, as selected in Sponsor's sole discretion. Sweepstakes Entries must be in keeping with Sponsor's image and may not be offensive, as selected by Sponsor in its sole discretion, nor can it defame or invade publicity rights or privacy rights of any person, living or deceased, or otherwise infringe upon any person's personal or proprietary rights. Entrants may not copy or otherwise plagiarize the Sweepstakes Entry from any source. All Sweepstakes Entries must be the sole, original work of the Entrants. Any Sweepstakes Entry or portion thereof that is, in the Sponsor's sole discretion, obscene, profane, lewd, defamatory, inappropriate, disparaging, offensive or contains proprietary right of any person living or deceased (including but not limited to rights of privacy or publicity or portrayal in a false light) or entity, or is otherwise objectionable, will not be considered and may disqualify the Entrant. Sweepstakes Entries should not contain any third party materials (other than the name of the restaurant associated with Sweepstakes Entry), or otherwise violate or infringe (or possibly infringe) any copyright, trademark, logo, mark that identifies a brand (other than Hellmann's or Best Foods). Sponsor may blur or black out the infringing material, in their sole discretion. Sweepstakes Entries become the property of the Sponsor and will not be acknowledged or returned. Entrants and winners acknowledge and agree that their Sweepstakes Entries become the property of the Sponsor, which thereby has the right to edit, adapt, modify, reproduce, promote and otherwise use Sweepstakes Entries in any way it sees fit. If you do not have a Twitter account, visit www.twitter.com to create an account for free. If you do not have an Instagram account, visit www.Instagram.com to download the application to your mobile device. Instagram nor Twitter are affiliated with this Sweepstakes in any way and are not responsible for the administration of the Sweepstakes or the awarding of the prizes. No endorsement or approval of Sweepstakes by Instagram or Twitter is expressed or implied. Automated, script, macro or robotic Sweepstakes Entries submitted by individuals will be disqualified. Sweepstakes Entries may be posted on the Sponsor's website, and may be posted on other non-affiliated websites, in Sponsor's sole discretion. Any Sweepstakes Entry not in compliance with the above and which does not meet the requirements of these Official Rules will be disqualified.
  5. Random Drawings: One (1) Grand Prize winner per month (9 total) will be selected in separate random drawings on or about the following dates: May 3, 2016; June 3, 2016; July 5, 2016; August 3, 2016; September 5, 2016; October 3, 2016; November 3, 2016; December 5, 2016; and January 3, 2017 from among all eligible Sweepstakes Entries received during the corresponding month only. One (1) Weekly First Prize winner per week (38 total), two (2) Weekly Second Prize winners per week (76 total), and eight (8) Weekly Third Prize winners per week (304 total) will be selected in separate random drawings on or about the Tuesday following each week's end date, as defined above, from among all eligible Sweepstakes Entries received during the corresponding week only. The random drawings will be conducted by Don Jagoda Associates, Inc. (the "Administrator"), an independent judging organization whose decisions are final on all matters relating to the Sweepstakes. The odds of winning a prize will depend on the number of eligible Sweepstakes Entries received each week and each month.
  6. Prizes and Approximate Retail Values ("ARVs"): Month 1 Grand Prize (1): A Sponsor-selected gas grill (ARV: $500). Month 2 Grand Prize (1): A Sponsor-selected tablet PC (ARV: $500). Month 3 Grand Prize (1): A Sponsor-selected charcoal smoker (ARV: $500). Month 4 Grand Prize (1): A Sponsor-selected cooler (ARV: $500). Month 5 Grand Prize (1): A Sponsor-selected smart watch (ARV: $400). Month 6 Grand Prize (1): A Sponsor-selected tablet PC (ARV: $500). Month 7 Grand Prize (1): A Sponsor-selected gas grill (ARV: $500). Month 8 Grand Prize (1): A Sponsor-selected tablet PC (ARV: $500). Month 9 Grand Prize (1): A Sponsor-selected charcoal smoker (ARV: $500). Weekly First Prizes (38 total, 1 per week): Weekly First Prize 1 (6 total): A Sponsor-selected portable grill (ARV: $250 each); Weekly First Prize 2 (6 total): Sponsor-selected headphones (ARV: $200 each); Weekly First Prize 3 (6 total): A Sponsor-selected charcoal grill (ARV: $250 each); Weekly First Prize 4 (6 total): A Sponsor-selected wireless speaker (ARV: $200 each); Weekly First Prize 5 (7 total): A Sponsor-selected wireless speaker with voice command (ARV: $180 each); and Weekly First Prize 5 (7 total): A $100 Burger Route gift card. Weekly Second Prizes (76 total, 2 per week): A $50 Sponsor-selected shopping gift card. Weekly Third Prizes (304 total, 8 per week): A $25 Sponsor-selected music gift card. The ARV of the prizes listed are subject to price fluctuations in the consumer marketplace based on, among other things, any gap in time between the date the ARV is estimated for purposes of these Official Rules, and the date the prizes are awarded or redeemed. If the actual purchase price of a prize is less than the ARV stated herein, the prize winner will NOT be entitled to a check, cash or other form of payment for the price difference. Gift cards subject to restrictions and expiration dates may apply. Prizes are awarded "as is" without any warranty or guaranty of any kind. Limit one (1) Prize per person. No substitution or transfer of prize permitted except at the sole discretion of the Sponsor who reserves the right to substitute a prize of equal or greater value in the event the prize is unavailable.
  7. General Rules: If a potential winner entered via Twitter or Instagram, he/she will be initially notified by direct message on Twitter or Instagram (as applicable) and must respond to direct message within forty-eight (48) hours of notification attempt or prize will be forfeited and an alternate winner will be selected. Potential winners must then follow the directions indicated in the direct message to claim the prize and complete registration and provide an assignment of rights within a time period specified by Sponsor or prize will be forfeited and Sponsor will have no further obligation to such winner and an alternate winner will be selected. If a potential winner entered via the Sweepstakes Website, he/she may be notified via email and must confirm his/her mailing address and provide an assignment of rights within five (5) days of notification attempt or prize will be forfeited and an alternate winner may be selected. Return of prize/prize notification as undeliverable or failure to reply to comment/email may result in disqualification and alternate prize winner will be selected. Prizes are nontransferable and no cash substitutions are allowed except by the Sponsor, who reserves the right to award a prize of equal or greater value. Prizes will be delivered within 6-8 weeks after winner confirmation. Sweepstakes winners and all Entrants, as a condition of entry into the Sweepstakes, agree to release and hold harmless Sponsor and its Administrators, each of their respective agencies, parents, subsidiaries, affiliates and each of their respective officers, directors, shareholders, members, employees, agents, assigns, and all others associated with the development and execution of the Sweepstakes (collectively the "Released Parties") from and against any and all liability, claims or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with submitting a Sweepstakes Entry or otherwise participating in any aspect of the Sweepstakes, the receipt, ownership or use of prize awarded or any typographical or other error in these Official Rules or the announcement or offering of the prizes. Winners assume all liability for any injury or damage caused, or claimed to be caused by participation in the Sweepstakes or use or redemption of the prizes. Acceptance of prize constitutes permission to use winners' names, likenesses, Sweepstakes Entries and Submissions for promotional purposes (including any possible public relations opportunities) without further compensation except where prohibited by law. By entering, Entrant accepts and agrees to be bound by these Official Rules. Sweepstakes Entries will be declared to be made by the authorized account holder of the email address associated with the Instagram/Twitter account or email address inputted at time of Sweepstakes Entry. Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Sweepstakes; violates the Official Rules; acts in an unsportsmanlike or disruptive manner; or acts with intent to annoy, abuse, threaten or harass any other person. The Released Parties are not responsible for technical, hardware or software malfunctions, telephone failures of any kind, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled or delayed electronic communications, whether caused by the sender, by any of the equipment or programming associated with or utilized in the Sweepstakes which may limit the ability to participate, or by any human error which may occur in the processing of the Sweepstakes Entries in the Sweepstakes. Sweepstakes Entries generated by script or bot are not eligible. Sponsor reserves the right to cancel, terminate or modify the Sweepstakes if it cannot be completed as planned for any reason, including but not limited to infection by computer virus, bugs, tampering, unauthorized intervention, technical failures or corruption of any sort. In such event, Sponsor will award the applicable prizes from eligible Sweepstakes Entries received each week and each month prior to cancellation as outlined above. Void where prohibited by law and subject to all federal, state and local laws. As a condition of entering the Sweepstakes, Entrant  agrees that: 1) under no circumstance will entrant be permitted to obtain awards for, and Entrant hereby waives all rights to claim, punitive, incidental, consequential or any other damages, other than for out-of-pocket expenses; 2) all causes of action arising out of or connected with the Sweepstakes, or prizes awarded, shall be resolved individually, without resort to any form of class action; and 3) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, but in no event will Entrant be entitled to receive attorneys' fees or other legal costs. 
  8. WINNERS LIST: For the names of the Winners, available February 3, 2017, send a stamped, self-addressed envelope by March 3, 2017, to: The Burger Route Sweepstakes - Winners, 100 Marcus Drive, Attn: AS, Melville, NY 11747.
  9. Sponsor/ Administrator: The Sponsor of the Sweepstakes is Conopco, Inc., d/b/a Unilever, 800 Sylvan Ave., Englewood Cliffs, NJ 07632. The Administrator of the Sweepstakes is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.